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KLMP is inherently a project that instills and encourages social responsibility. Among others, it empowers youth via healthy, educational recreation. It’s essentially a ready-made platform for third-party corporate responsibility initiatives.
Whether it’s driver skill-enhancement, Jumicar, Future Ace or road safety programs, our initiatives can be rode-on by corporations.
As the park will attract lots of youth, corporations could use the park to disseminate responsible messages to them via specific programs that can be tailored. For example, a driving competition that races through a slalom course, where the best driver with the least faults wins. Or a youth music event with a responsible message or theme.
We are also working with the Automobile Association of Malaysia to promote road safety jointly via various projects, which will give corporations the opportunity to participate. This not only enhances the image of parties involved, but helps our national mission to educate or reeducate Malaysian motorists and raise road safety to an acceptable standard. |
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